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This domain tristar-inserts.com has the following on the homepage, "Tri-Star Industries is a manufacturer of threaded inserts for plastics." We observed that the website also said " We offer a full line of brass inserts." It also stated " For all methods of installation, including ultrasonic, heat, thermal, press-in and mold-in. Tri-Star can also custom design and produce threaded inserts. For most applications with a low minimum order quantity requirement. Our company stocks large inventories of the most popular styles of brass inserts, which include Tapered Inserts. Click on our Insert Selection Guide." The header had threaded inserts as the highest ranking keyword. It was followed by brass, inserts for plastic, and compression limiters which isn't as ranked as highly as threaded inserts. The next words the site used was ultrasonic inserts. thermal was also included but might not be viewed by search crawlers.